Avon True Color

Avon True Color Makeup Guide: Fall/Winter 2018/2019

Rich pigments are blended into Avon’s high quality formulas for a guaranteed color that stays true all day with Avon True Color products. The color you see is the color you get thanks to Avon’s acclaimed True Color technology.  Enjoy fuss-free, fail-proof makeup that looks & performs the way you expect it to. That’s the Avon True Color Promise!

Beginning in Campaign 1’2019, select Avon True Color makeup products and shades will be discontinued. To learn more, check out 2019 List of Discontinued Avon Products.

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What’s Trending in Fall/Winter 2018 Makeup

Fall/Winter 2018 fashion week’s makeup trends were unlike the last few years. To everyone’s surprise and delight. “We saw makeup artists taking risks, hairstylists breaking out nostalgic hair accessories, and a whole lot of sparkle across the board.” (Panych, 2018)

Anna Sui

from Anna Sui runway (Image from Allure)

Though fashion trends were inspired by the 80’s, makeup trends were obviously inspired by the colorful & vibrant 60’s. You could see this inspiration especially when it came to the eyes with bright colors like blues & violets, yellows & oranges and even bright pinks. One way to rock this colorful trend, Good Housekeeping’s Beauty Director, April Franzino recommends, is by using eye brightening blue eyeliners, from cobalt to cerulean, instead of the basic black. (Robin & Bakkila, 2018) To give these vibrant 60’s inspired colors a 2018 twist, you saw makeup artist applying color in a variety of ways as you seen with the two tone eye color trend seen in Christian Siriano, Anna Sui and Sies Marjan runways.

Are you not wanting to stray from your favorite smoky eye look? Well you can add a little twist to your eye look with shine. “Applying jewel tones like blue, emerald & indigo bring out your eyes & add a 60’s flair to your face.” (Robin & Bakkila, 2018) These jewel tones could be applied as an eyeshadow or even as a graphic shape or jewel. If you are looking for something that is more subtle but still on trend, Instyle’s Moorhouse (2018) recommends using a mettalic gray eyeshadow.


from Tom Ford Runway (Image from Elle)

One trend I am excited for is that I will be able to utilize my many mascaras. Mascara is a must this Fall/Winter & I highly recommend stocking up on all types- waterproof, volume, lengthening. You saw a wide variety of looks with lashes on the Fall/Winter 2018 fashion week. For examples, you could do a full, false lash look on your top lashes with the rest of your makeup more neutral or you could add a little flare to your eyes by applying waterproof, smudge proof mascara to lower lashes when you have a bold lip. (Robin & Bakkila, 2018)

Speaking of bold lip, when you didn’t see color on the eyes, you saw color on the lips. Just like with the eyes, you even saw the two tone look. Self Portrait’s makeup artist, Thomas de Fluyver called his green/plum lip color a “glam version of grunge”. (Panych, 2018) If you are like me, you are probably wondering a more subtle trend you could rock this fall/winter on your lips. You can easily have a bold lip just by choosing one bold color. You saw on the runways browns, dark plum & deep berries. Though I am not one who wears bold colors on her lips, I have to say seeing the models of all skin tones rocking it, I am considering it on those days I am all about my makeup. You know those days you just want to have a “wow” effect.

Are you wondering about the classic red lip? Well, you are in luck! “Red lipstick was a constant during the fall 2018 shows. What finish you choose- satin, glossy, matte, metallic- is up to you, and it’s your chance to personalize the timeless beauty staple.” (Moorhouse, 2018) I know a lot of you are relieved. Hey, why mess with a classic?


from Alexander Wang runway (Image from Elle)

As I discussed previously, when you have minimal eye look, you could go for a bold lip. However, when you have colorful eye makeup, I am sure you are wondering what do you do with your lips? “Flesh colored lipstick or completly bare lips are in, so invest time into finding your perfect nude lipstick, or go ahead & just swipe on some clear gloss or lip balm.” (Moorhouse, 2018) I know one who rarely wears color on her lips due to not having the time to ensure my lip shade is looking flawless all day, I am loving that I am good to go with my favorite lip balm or lip gloss.

Now what about the rest of your face? Well with all the color being applied to eyes & lips, you saw cheecks & foundation being more of natural, dewy look. Feeling super pale that day or wanting to add a little color to your cheecks, then you want to do a shade that will give you a rosy glow look. Good Housekeeping’s Moorhouse recommends (2018) choosing a shade your cheeks become when it’s nippy outside.

What I am loving is that the trends you were seeing on eyes & lips were continued onto the nails. You saw nails with the dark, berry shades to the two tone color to the glittery/jewel. “If nothing else, you can’t go wrong with a gold or silver metallic (it’s the new nude) or classic & shiny deep red.”(Rosenstein, 2018) You literally could do no wrong this season when it comes to nails.

Though Spring/Summer were more about embracing your natural beauty, this Fall/Winter, it’s about embracing natural beauty with a twist. Normally color is not found in Fall/Winter. I know beauty lovers everywhere are super excited to test out these incredibly new trends! For us “commoners”, you can still be on top of the trends thanks to the wide variety including, keeping the classics like the smoky eye or red lip.


To learn more about the hottest makeup trends for Fall/Winter 2018-2019, check out:

For Fall/Winter 2018/2019 fashion trends, check out Avon Fashion: Falling for Fashion

Avon True Color Makeup GuideImage result for avon true color logo

Complete the hottest makeup trends of the season with makeup designed to give you the natural, flawless look you want in colors that stay true all day thanks to True Color Technology.

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Versatile eye makeup comprised of a cache of colors & textures in pencils, gels & palettes.


Avon True Color Love at 1st Lash Mascara (Regular Price: $12): Heart-shaped, lash-hugging fibers lock onto lashes and intertwine to provide instant length and weightless volume in just one application. The Love Complex™ Formula helps to both strengthen and condition your lashes for a flawless flutter.

You can now achieve the look of false lashes when you pair Avon True Color Love at 1st Lash Mascara with Anew Clinical Unlimited Lashes Lash & Brow Activating Serum for longer, fuller, healthier looking lashes in just a few short weeks.

Avon True Color SuperExtend Lengthening Mascara (Regular Price: $8): Lash lifting mascara with magnetic fibers that work like magnets to instantly attract lashes and extend them to extreme new lengths.

Avon True Color SuperExtend Nourishing Mascara (Regular Price: $8): Lashes look longer, feel healthier and conditioned. Won’t clump, smudge or flake off. Flexi-Brush gently coats each lash with a fortifying formula, without tugging or pulling. Available in Black, Brown/Black & Navy.

Avon True Color SuperExtend Winged Out Mascara (Regular Price: $8): Avon’s lengthening and lifting mascara with a feather-inspired brush and intense lengthening formula for dramatically longer lashes. Available in Blackest Black, Brown & Brown/Black.

Avon True Color SuperShock Volumizing Waterproof Mascara (Regular Price: $8): Big and bold mascara with a unique helix brush that layers your lashes. Available in Black. Also check out Avon True Color SuperShock Volumizing Mascara in Black & Brown/Black.

Avon True Color Wide Awake Mascara (Regular Price: $8): Instant eye-opening mascara that instantly lifts lashes for an eye-opening, wide-awake look and locks in curl for hours. Get a wide-eyed look in seconds! Available in Black, Brown/Black & Brown.

Learn what Avon mascara is perfect for the look you want to achieve with Avon’s Mascara Guide at www.youravon.com/jantunes.

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Avon True Color 8 in 1 Eyeshadow Palette (Regular Price: $12): All-day, crease-resistant wear. Control intensity with wet or dry application. Available in 3 palettes (Smoky Nights, Rock & Stone and Nude Muse).

Avon True Color Eyeshadow Duo (Regular Price: $6): Two complementary shades in one. Each designed to deliver high impact color. Available in 7 shades such as Orange Crush, Night Sky and Candied Violet.

Avon True Color Eyeshadow Single (Regular Price: $4): Eyeshadow singles with rich, vibrant color with matte, metallic, or shimmer finishes. Available in 9 shades such as Champagne, Plum Burgundy & Midnight Sparkler.

Avon True Color Matte Eyeshadow Quad (Regular Price: $8): Exquisite stay-true coordinated matte shades make every eye look effortless. Available in 5 quad palettes such as On the Vine, Desert Sunset & Tranquility.

Avon True Color Multi-Finish Eyeshadow Quad (Regular Price: $8): Exquisite stay-true coordinated shades make every eye look effortless. Available in 13 variety of quads such as Steel Blues, Berry Love, Gilded Metallics, Urban Skyline, Romantic Mauves, Purple Haze & Purple Pop.

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 Avon True Color Always On Point Eyeliner (Regular Price: $7): Creamy, long-wearing eye liner that is always sharp, always precise. Available in 4 shades (Midnight Navy, Brown, Brown/Black & Black).

Avon True Color Glimmersticks Diamonds Eyeliner (Regular Price: $7): Define your eyes with perfect prevision with the creamy smooth glide-on color of Avon True Color Glimmersticks Diamonds Eye Liner. The rich color you see is the same color you get. Available in 6 colors like Twilight Sparkle, Smoky Diamond & Sugar Plum.

Avon True Color Glimmersticks Eyeliner (Regular Price: $7): Define your eyes with perfect precision with the creamy smooth glide-on color of Avon True Color Glimmersticks Eyeliner. Available in 7 shades in Majestic Plum, Starry Night Blue, Emerald, Blackened Green, Saturn Grey, Blackest Black & Cosmic Brown.

Avon True Color Waterproof Glimmersticks Eyeliner (Regular Price: $7): Define your eyes with perfect precision with the creamy smooth glide-on color of Avon True Color Waterproof Glimmersticks Eyeliner Available in 4 shades like Midnight Blue & Blackest Night.

Avon True Color Kohl Eye Liner (Regular Price: $7): A shea butter infused eye liner that glides on smoothly and stays all day. Built-in smudger makes blending perfectly fool-proof. Available in True Black, Midnight & Intense Brown.

Avon True Color SuperExtend Precise Liquid Pen (Regular Price: $8): A liquid liner pen for mess-free coverage. Provide a precise and easy application and wears for 12 hours. Available in 5 shades such as Hunter Green and Sapphire Blue.

Avon True Color SuperShock Gel Eye Liner Pencil (Regular Price: $8): A gel eye liner pencil with high voltage color. Combines the ease of a pencil with the impact color of a gel. Available in 4 shades such as Cobalt & Aqua Pop.

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Perfect Eyebrow Styling Duo - 2

Avon True Color Glimmersticks Brow Definer (Regular Price: $7): Shapes brows with perfect blendability. Intensified Color that lasts for 10 hours. Available in 6 shades ranging from Light Blonde to Brunette for a perfect match.

Avon True Color Perfect Eyebrow Styling Duo (Regular Price: $8): This powder and wax set colors in brows and provides shape and hold. Eyebrows look defined and perfectly groomed. Available in 4 shades from Blonde to Deep Brown for a perfect match.

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Moisturizing lip color with a variety of color that will last all day.


Avon True Color Bold Lipstick (Regular Price: $8): Pigment loading technology packs more pigment into every stick, providing a full coverage bold lipstick with 50% more pigment. Available in 8 shades like Bold Bordeaux, Power Plum & Ruby Shock.

Avon True Color Lipstick in Oxford Wine

Avon True Color Lip Crayon (Regular Price: $8): Reveal the perfect pout with a full sweep of shimmery high-shine color. Infused with Vitamin E and Shea Butter for rich, creamy lip color and liner in one. Available in 2 finishes with 10 colors such as Mauve Model & Mod Mocha in a Shimmer finish and Fairest Nude, Berry Blush & Red Haute in a Cream finish.

Begining Campaign 7, Avon True Color Lip Crayon will no longer be available for purchase. Learn more about it at 2019 List of Discontinued Avon Products.

Avon True Color Lipstick (Regular Price: $8): The colors look great for work or play and provide luxurious moisture for your lips. Infused with Vitamin E, Omega-3 Oil, and Shea Butter, these colors look great and are a treat for your lips! Available in 40 shades in 2 finishes such as Red 2000, Poppy Love, Wine with Everything, Oxford Wine, Vamp, Cherry Jubilee, Cashmere, Buttered Plum & Naturally Nude in Satin and Bronze Treasure and Sparkling Nude in a Shimmer finish.  

Avon True Color Nourishing Lipstick (Regular Price: $8): Full coverage, lasting color and conditioning care in one nourishing lipstick. Infused with jojoba oil, vitamin E, collagen and lanolin. Keeps lips feeling conditioned & moisturized even after you take it off! Available in 10 shades such as Brown Sugar, Candy Red & Ruby Kiss.

Avon True Color Perfectly Matte Lipstick (Regular Price: $8): An extremely smooth, completely matte lipstick that never cakes, cracks, or compromises. Seals in moisture for a lightweight velvety feel. Available in 12 shades like Perfectly Nude, Superb Wine, Wild Cherry and Red Supreme.

Find the right Avon Lipstick for the look you want to achieve with Avon Lipstick Guide at www.youravon.com/jantunes.

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Lip Liner

Avon True Color Glimmersticks Lip Liner (Regular Price: $7): Rich pigments with lasting results you can see. Available in 12 shades such as Chocolate, Clear, Perfect Plum, True Red, Red Brick, Nude and Simply Spice.

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Lip Gloss

Avon True Color Glossy Tube Lip Gloss (Regular Price: $6): Moisturizing, vitamin-infused lip gloss in high-shine shades. Available in 6 colors such as Natural Nude, & Wine Shine.

Avon True Color Lip Glow Lip GlossGlow is the new gloss. Avon True Color Lip Glow Lip Gloss has more shine, more moisturization, more color* and zero stickiness. It’s formulated with chia seeds and rose hip oils to help nourish and moisturize for soft, supple lips. Available in 21 shades in 3 finishes such as Flame, Grandeur, Amber, Splendor, Estrella, Ambience & Mercury in shimmer finish, Ignite & Luster in cream finish and Stunner in clear finish.

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User friendly, blendable foundations, blushes, concealers & bronzers that will give you a flawless look.

Foundation & Primer:

Avon True Color Eyeshadow Primer (Regular Price: $8): Set the scene for a beautiful gaze. Prepare a seamless canvas and make your eyes the focus with the lightweight eyeshadow primer, perfect to extend the wear of pigment-rich shadows for every easy eye look you create. Helps prevent fading and creasing. Available in Light Beige & Warm Beige.

Avon True Color Flawless Cream to Powder Foundation (Regular Price: $12): A cream-to-powder foundation that blends effortlessly and feels lightweight. Available in 21 shades or flawless coverage ranging from Porcelain to Light Caramel to Rich Espresso.

Avon True Color Flawless Liquid Foundation (Regular Price: $12): Full coverage that looks and feels so natural! No need to cake on layer after layer of liquid foundation, Avon True Color Flawless Liquid Foundation creates complete coverage in one smooth layer. The liquid foundation is lightweight and oil free, leaving your skin looking and feeling great. Foundation has SPF 15 for added skin protection. Get flawless full coverage, with a natural glowing look with this liquid foundation! Available in 21 shades to give you a natural, full coverage look ranging from Porcelain to Rich Espresso.

Avon True Color Ideal Nude Foundation (Regular Price: $12): Combines mattifying powder with featherlight water-based pigments for fresh and natural-looking coverage! Available in 21 shades for perfect coverage.

Avon True Color Smooth Minerals Powder Foundation (Regular Price:$12): Evens skin tone instantly and over time with every smooth application. Available in 12 shades. Two of the 12 being universal (Transparent Glow & Bronze) that can be used as a highlighter & bronzer.

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Contour & Highlighting

Avon True Color Dazzle Drops ($14): Create a customized radiant look and dazzle as much as you dare. Use alone or add a few drops to your foundation for a luminous, light-reflecting pearl, dewy finish that adds a touch of silky moisture.

Avon True Color Illuminating Stick (Regular Price: $11): Get glowing! The cream-to-powder formula adds a light-reflecting, sunlit effect to lift your brows, brighten your eyes and highlight your Cupid’s bow. Available in Rose Gold & Champagne.

Avon True Color Moonlit Highlighting Powder (Regular Price: $11): The light-reflecting powder delivers all-over sheen—or a targeted glow—with its ultra-fine pearl finish. Available in Quartz & Topaz.

Avon True Color Transforming Contour Stick (Regular Price: $11): Easily sculpt and define with the silky powder-gel of the 2-in-1 contour stick. The darker side contours and creates shadows while the lighter side defines and creates contrast. Available in light, medium & dark.

Not sure on how to contour & highlight the right way? Contour & highlight like a pro with Avon Contour & Highlight How To at www.youravon.com/jantunes.

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Blush & Bronzer

Avon True Color Be Blushed Cheek Color (Regular Price: $11): Glide on natural luminous color with Avon True Color Be Blushed Cheek Color cream blush. The moisturizing blush glides easily on your cheeks leaving a natural creamy color that is easy to blend and won’t streak. The dewy finish is the perfect natural, sun-kissed look. Available in 8 shades to give you a natural glow such as Golden Rose, Blushing Nude & Crushed Berry. As a bonus apply to your lips to get a hint of gorgeous color.

Avon True Color Bronzing Pearls (Regular Price: $11): Get golden gorgeous with an instant glow! Our bronzing pearls brighten with the warmth of a natural tan. Multi-colored formula blends together for a radiant complexion all year round. Perfect for every skin tone. Available in Sunkissed & Bronzed to give you a radiant look.

Avon True Color Bronzing Powder (Regular Price: $11): Silky, luminous bronzer blends easily for a streak-free, radiant look. Available in 3 shades (Sunkissed Glow, Light Bronze & Warm Glow) that will give you a luminous look.

Avon True Color Luminous Blush (Regular Price: $11): Swipe on a POP of color that illuminates your features. Avon True Color Luminous Blush goes on soft and silky smooth with a luminous finish. The sheer blush is long wearing and buildable, ensuring your perfect look will last all day. Skin enhancing shades look great and are allergy tested. Layer for your perfect look and have a luminous glow all day! Available in 13 shades to give you a luminous glow such as Warm Flush, Coral Radiance, Warm Honey, Antique Rose and Cranberry.

Avon True Color Smooth Minerals Blush (Regular Price: $11): The formula for this lightweight powder contains Avon’s exclusive 100% naturally derived mineral blend with essential nutrients plus vitamins. Swipe the powder blush over your cheeks to bring out your skin’s natural vibrancy! Illuminate your cheeks and achieve an airbrushed look with Smooth Mineral Blush. Great for all skin types, even sensitive. Available in 8 shades to give you an airbrushed glow such as Blushed, Blushing Mauve and Copper Glow.

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Avon True Color Flawless Concealer Stick (Regular Price: $8): Dark spots and under eyes look natural and are completely covered with a quick swipe of the concealer stickAvon True Color Flawless Concealer Stick gives you precision coverage to hide hard-to-cover spots. The concealer stick is easy to apply and hides imperfections without being heavy! Use the concealer stick to freshen up your look or under your foundation, it blends seamlessly with other concealers. Available in 13 shades for a perfect blend such as Fair, Medium Deep & Mahogany.

Avon True Color Flawless Creme Concealer (Regular Price: $8): Luxe creamy concealer hides under-eye circles and imperfections, flawlessly. Blends seamlessly for perfect, lightweight, stay-put coverage while looking natural in any light. Available in 13 shades for flawless coverage.

Avon True Color Ideal Nude Cream Concealer (Regular Price: $8): A smooth and creamy concealer that blends seamlessly. Feels lightweight, yet provides full coverage! Available in 13 shades for perfect coverage. 

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Avon True Color Flawless Loose Powder (Regular Price: $12): Super silky, fine textured powder that conceals imperfections and provides a flawless matte finish. Available in 10 shades ranging from Translucent to Medium to Mocha.

Avon True Color Flawless Mattifying Pressed Powder (Regular Price: $12): Hide flaws and imperfections easily with Avon True Color Flawless Mattifying Pressed Powder. Lightweight powder swipes on for sheer to medium coverage that looks and feels so natural. The foundation has a matte finish that gives your skin a soft glowing look that hides the flaws and lights up your natural beauty! Pressed powder is comfortable to wear all day and gives you a natural soft finish. Available in 10 shades such as Translucent, Medium & Mocha.

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Get professional looking, healthy nails in the comfort of your own home.

Avon True Color Base Coat (Regular Price: $8): A protein and keratin infused gel base coat that makes nails feel protected and look healthy.

Avon True Color Cuticle Conditioner (Regular Price: $8): A cuticle conditioner infused with a concentrated serum of Vitamins C and E.

Avon True Color Multi Benefit BB Nail Enamel (Regular Price: $8): No need for a primer or base coat, this nail enamel does it all while leaving your nail with a luxurious shine with just one coat! Available in 3 shades like Perfect Pink.

Avon True Color Pro+ Nail Enamel (Regular Price: $8): Nail color that lasts 12 days. Get professional results at home with a high-shine mani that resists dings, bangs, and nicks. Available in 4 finishes with over 30 shades such as French Tip White, Barefoot Beige, Pastel Pink, Berry Smooth, Midnight Plum, Royal Red, Cherry Jubilee and Tweed in creme finish, Sheer Light Pink & Sheer French in sheer finish, Rose Quartz & Delux Chocolate in Shimmer and Night Violet in Sequins.

Avon True Color Quick Dry Top Coat (Regular Price: $8): Gone are the days of waiting around for your nails to dry. You’ll be out the door in no time! A top coat that dries nail polish in 30 seconds. Now any nail polish can be quick dry.

Avon True Color Top Coat (Regular Price: $8): Boosts shine in seconds! A top coat that prevents nail enamel from yellowing and fading. Formulated with vinyl for a super-glossy shine.

Beginning Campaign 6’2019, Avon True Color Top Coat will no longer be available for purchase. Learn more about it at 2019 List of Discontinued Avon Products.

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Beauty Tools

Avon True Color Moisturizing Eye Makeup Remover Lotion (Regular Price: $6): Gentle lotion conditions and moisturizes lashes and skin around the delicate eye area with every application.

Avon True Color Makeup Setting Spray (Regular Price: $13):  Keep your gorgeous going! A quick spritz helps set makeup in place! Microfine mist dries quickly to an invisible finish. Helps set your foundation, blush, and eye makeup in place without drying out skin.

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How to Purchase Avon True Color Makeup

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You can shop Avon True Color Makeup at www.youravon.com/jantunes or through your local Avon representative.

Enjoy FREE Shipping with your $40+ online order.

To save money on your favorite Avon True Color products, check out current and upcoming Avon Online Coupon Codes & The A Box.

Enjoy tips, makeup tutorials, product guides & more in Avon Makeup Guide. Just go to How-To’s tab at www.youravon.com/jantunes.

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For over 100 years, customer satisfaction has been a #1 priority at Avon. Standing behind every product sold, Avon will gladly give you a full refund on all online purchases with your return within 90 days from the date of purchase.


For more information about Avon’s Return Policy go to www.youravon.com/jantunes.

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Enjoy helping others discover their beauty & earn money with your very own Avon business that you can work into your daily life.

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53 thoughts on “AVON TRUE COLOR MAKE-UP GUIDE: FALL/WINTER 2018/2019

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