Avon True Color

Avon True Color Makeup Guide: Fall/Winter 2017

In Campaign 5’2017, Avon launched a major upgrade on Avon True Color with a new look & new products. With Avon True Color products, the color you buy is the color you get thanks to Avon’s acclaimed True Color technology. Rich pigments are blended into Avon’s high quality formulas for a guaranteed color that stays true all day! Enjoy fuss-free, fail-proof makeup that looks & performs the way you expect it to. That’s the Avon True Color Promise!

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What’s Trending in Fall/Winter 2017 Makeup

With Fashion Week finally displaying a variety of women on the runway, you will see the 2017 Fall/Winter trends being all about expressing individuality. “For some designers, this meant a turn back toward effortless, come-as-you-are simplicity on their runways; for others, it played out as a celebration of creativity rendered in vivid color (Vogue, 2017).

  • One trend that went across the board with designers is emphasis on the eyes by using a lot of bright, colorful eyeshadows or to add texture & make the eyes pop, metallic eyeshadows were used. Not surprising considering your eyes are the “windows to your soul.
  • “If you’re going to wear one lipstick color this fall, make it a deep shade of berry…. [You can] pair the look with a heavy dose of black liner, colorful shadow- or no makeup at all” (Harper’s Bazaar, 2017). With those who did apply lip color, you saw a lot of ombre effect & multiple color lips on the runway.
  • To continue the theme of expressing individuality, many designers chose to use a minimalist approach to the rest of the makeup look by highlighting each model’s natural beauty. “That meant an emphasis on clean, clear complexions, using hydrating creams and trompe l’oeil highlighters to coax a lit-from-within glow backstage” (Vogue, 2017).
  • On the runway, another area you saw color & creativity was with manicures. “This season’s designs run the gamut from Hollywood Walk of Fame stars to “your boyfriend’s grandma’s vintage couch”—proof that nail art is here to stay” (Elle, 2017). 

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To Learn More About the Hottest Trends for 2017 Fall/Winter Makeup Check Out:

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Versatile eye makeup comprised of a cache of colors & textures in pencils, gels & palettes.


Avon True Color SuperExtend Nourishing Mascara (Regular Price: $8): Lashes look longer, feel healthier and conditioned. Won’t clump, smudge or flake off. Flexi-Brush gently coats each lash with a fortifying formula, without tugging or pulling. Available in Black, Brown/Black & Navy.

Avon True Color SuperExtend Lengthening Mascara (Regular Price: $8): Lash lifting mascara with magnetic fibers that work like magnets to instantly attract lashes and extend them to extreme new lengths. Also check out Avon True Color SuperExtend Lengthening Waterproof Mascara available in black only.

Avon True Color Wide Awake Mascara (Regular Price: $8): Instant eye-opening mascara that instantly lifts lashes for an eye-opening, wide-awake look and locks in curl for hours. Get a wide-eyed look in seconds! Available in Black, Brown/Black & Brown.

Avon True Color SuperExtend Winged Out Mascara (Regular Price: $8): Avon’s lengthening and lifting mascara with a feather-inspired brush and intense lengthening formula for dramatically longer lashes. Available in Blackest Black, Brown & Brown/Black.

Avon True Color SuperShock Volumizing Mascara (Regular Price: $8): Big and bold mascara with a unique helix brush that layers your lashes. Available in Black & Brown/Black. Also check out Avon True Color SuperShock Volumizing Waterproof Mascara in Black.

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*NEW* Avon True Color Eyeshadow Primer (Regular Price: $8): Prepare a seamless canvas and make your eyes the focus with the lightweight eyeshadow primer, perfect to extend the wear of pigment-rich shadows for every easy eye look you create. Helps prevent fading and creasing. Available in 2 shades (Light Beige & Warm Beige). 

Avon True Color Multi-Finish Eyeshadow Quad (Regular Price: $8): Exquisite stay-true coordinated shades make every eye look effortless. Available in 13 variety of quads such as Steel Blues, Naked Truth & Purple Pop. Also Availabe in a matte quad with Avon True Color Matte Eyeshadow Quad in 5 palettes such as Desert Sunset & Tranquility.

Avon True Color Eyeshadow Duo (Regular Price: $6): Two complementary shades in one. Each designed to deliver high impact color. Available in 7 complimentary shades such as Orange Crush, Night Sky & Candied Violet.

Avon True Color Eyeshadow Single (Regular Price: $4): Eyeshadow singles with rich, vibrant color with matte, metallic, or shimmer finishes. Available in 9 shades such as Champagne, Blackest Black & metallic finish Midnight Sparkler.

Avon True Color 8 in 1 Eyeshadow Palette (Regular Price: $12): All-day, crease-resistant wear. Control intensity with wet or dry application. Available in 3 palettes (Smoky Nights, Rock & Stone and Nude Muse).

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Avon True Color Glimmersticks Diamonds Eyeliner (Regular Price: $7): Define your eyes with perfect prevision with the creamy smooth glide-on color of Avon True Color Glimmersticks Diamonds Eye Liner. The rich color you see is the same color you get. Available in 6 colors like Black Ice, Teal Sparkle & Sugar Plum. Also check out Avon True Color Waterproof Glimmersticks Eyeliner in 4 shades & Avon True Color Glimmersticks Eyeliner available in 7 shades.

Avon True Color Always On Point Eyeliner (Regular Price: $7): Creamy, long-wearing eye liner that is always sharp, always precise. Available in 4 shades (Midnight Blue, Brown, Brown/Black & Black).

Avon True Color SuperExtend Precise Liquid Pen (Regular Price: $8): A liquid liner pen for mess-free coverage. Provide a precise and easy application and wears for 12 hours. Available in 5 shades (Black, Brown Suede, Hunter Green, Sapphire Blue & Dark Charcoal).

Avon True Color SuperShock Gel Eye Liner Pencil (Regular Price: $8): A gel eye liner pencil with high voltage color. Combines the ease of a pencil with the impact color of a gel. Available in 4 shades (Cobalt, Aqua Pop, Intense Brown & Blackout).

Avon True Color Kohl Eye Liner (Regular Price): A shea butter infused eye liner that glides on smoothly and stays all day. Built-in smudger makes blending perfectly fool-proof. Available in Black, Midnight & Intense Brown.

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Avon True Color Glimmersticks Brow Definer (Regular Price: $7): Shapes brows with perfect blendability. Intensified Color that lasts for 10 hours. Available in 6 shades ranging from Light Blonde to Brunette for a perfect match.

Avon True Color Perfect Eyebrow Styling Duo (Regular Price: $8): This powder and wax set colors in brows and provides shape and hold. Eyebrows look defined and perfectly groomed. Available in 4 shades (Blonde, Auburn, Soft Brown & Deep Brown) for a perfect match.

Avon True Color Fiber Full Eyebrow Gel (Regular Price: $8): Get beautiful bold eyebrows, while controlling and shaping them. Use the Avon True Color Fiber Full Eyebrow Gel to fill in and shape your brows. The color-matched fibers easily mold and shape eyebrows, while dispensing gel. After you have shaped your brows, the gel sets making sure they stay perfect all day. Available in Light Brown & Dark Brown.

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Moisturizing lip color with a variety of color that will last all day.


Avon True Color Lipstick (Regular Price: $8): Glide on your perfect color! Avon True Color Lipstick comes in over 40 gorgeous shades with two finishes. Add a rich finish with the satin lipstick or stay on trend with a shimmer lipstick look. The colors look great for work or play and provide luxurious moisture for your lips. Infused with Vitamin E, Omega-3 Oil, and Shea Butter, these colors look great and are a treat for your lips! Available in Satin finish with colors like Berry Berry Nice, Perfect Red and Wineberry along with Shimmer finish with colors like Golden Berry, Country Rose & Sparkling Nude.

Avon True Color Nourishing Lipstick (Regular Price: $8): Full coverage, lasting color and conditioning care in one nourishing lipstick. Infused with jojoba oil, vitamin E, collagen and lanolin. Keeps lips feeling conditioned & moisturized even after you take it off! Available in 10 shades like Mellow Melon, Berry Sangria & Ruby Kiss.

Avon True Color Perfectly Matte Lipstick (Regular Price: $8): An extremely smooth, completely matte lipstick that never cakes, cracks, or compromises. Seals in moisture for a lightweight velvety feel. Available in 12 shades like Hot Plum, Superb Wine & Red Supreme.

Avon True Color Bold Lipstick (Regular Price: $8): Pigment loading technology packs more pigment into every stick, providing a full coverage bold lipstick with 50% more pigment. Available in 8 shades like Bold Bordeaux, Power Plum & Coral Burst.

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Lip Gloss

Avon True Color Glazewear Lip Gloss (Regular Price: $8): Avon’s #1 lip gloss is new and improved. Glazewear delivers high shine, rich color, and instant moisturization.  Available in 4 finishes with 21 shades such as Perfect Nude & Rich Brown in Cream finish, Rave in Sparkle finish, Intense Plum in Shimmer finish and Clear in Shine finish.

Avon True Color Glossy Tube Lip Gloss (Regular Price: $6): Moisturizing, vitamin-infused lip gloss in high-shine shades. Available in 6 colors such as Wine Shine & Natural Nude.

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Lip Color/Crayon

Avon True Color Lip Crayon (Regular Price: $8): Reveal the perfect pout with a full sweep of shimmery high-shine color. Infused with Vitamin E and Shea Butter for rich, creamy lip color and liner in one. Available in 2 finishes with 12 colors such as Mauve Model & Pouty Plum in Shimmer finish and Berry Blush & Fairest Nude in Cream finish.

Avon True Color Ultra Hydrating Lip Color (Regular Price: $8): Finally a lip color that feels as good as it looks! Glide on super smooth vivid color that is free of heavy waves. Choose from gorgeous colors made with weightless gels for your perfect lip. Available in 12 shades like Red Tulip, Rose Bouquet & Peach Petunia.

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Lip Liner

Avon True Color Glimmersticks Lip Liner (Regular Price: $7): Rich pigments with lasting results you can see. Available in 12 shades such as Perfect Plum, Nude & Red Brick.

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User friendly, blendable foundations, blushes, concealers & bronzers that will give you a flawless look.


Avon True Color Be Blushed Cheek Color (Regular Price: $11): Glide on natural luminous color with Avon True Color Be Blushed Cheek Color cream blush. The moisturizing blush glides easily on your cheeks leaving a natural creamy color that is easy to blend and won’t streak. The dewy finish is the perfect natural, sun-kissed look. Available in 8 shades to give you a natural glow such as Golden Rose, Blushing Nude & Tropical Peach.As a bonus apply to your lips to get a hint of gorgeous color.

Avon True Color Luminous Blush (Regular Price: $11): Swipe on a POP of color that illuminates your features. Avon True Color Luminous Blush goes on soft and silky smooth with a luminous finish. The sheer blush is long wearing and buildable, ensuring your perfect look will last all day. Skin enhancing shades look great and are allergy tested. Layer for your perfect look and have a luminous glow all day! Available in 13 shades to give you a luminous glow such as Coral Radiance, Warm Honey & Rose Luster.

Avon True Color Smooth Minerals Blush (Regular Price: $11): The formula for this lightweight powder contains Avon’s exclusive 100% naturally derived mineral blend with essential nutrients plus vitamins. Swipe the powder blush over your cheeks to bring out your skin’s natural vibrancy! Illuminate your cheeks and achieve an airbrushed look with Smooth Mineral Blush. Great for all skin types, even sensitive. Available in 8 shades to give you an airbrushed glow such as Blushed, Golden Glow and Copper Glow.

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Avon True Color Bronzing Pearls (Regular Price: $11): Get golden gorgeous with an instant glow! Our bronzing pearls brighten with the warmth of a natural tan. Multi-colored formula blends together for a radiant complexion all year round. Perfect for every skin tone. Available in Sunkissed & Bronzed to give you a radiant look.

Avon True Color Bronzing Powder (Regular Price: $11): Silky, luminous bronzer blends easily for a streak-free, radiant look. Available in 3 shades (Sunkissed Glow, Light Bronze & Warm Glow) that will give you a luminous look.

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Avon True Color Ideal Nude Cream Concealer (Regular Price: $8): A smooth and creamy concealer that blends seamlessly. Feels lightweight, yet provides full coverage! Available in 13 shades for perfect coverage. 

Avon True Color Flawless Concealer Stick (Regular Price: $8): Dark spots and under eyes look natural and are completely covered with a quick swipe of the concealer stickAvon True Color Flawless Concealer Stick gives you precision coverage to hide hard-to-cover spots. The concealer stick is easy to apply and hides imperfections without being heavy! Use the concealer stick to freshen up your look or under your foundation, it blends seamlessly with other concealers. Available in 13 shades for a perfect blend such as Fair, Medium Deep & Mahogany.

Avon True Color Flawless Creme Concealer (Regular Price: $8): Luxe creamy concealer hides under-eye circles and imperfections, flawlessly. Blends seamlessly for perfect, lightweight, stay-put coverage while looking natural in any light. Available in 13 shades for flawless coverage.

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Avon True Color Ideal Nude Foundation (Regular Price: $12): Combines mattifying powder with featherlight water-based pigments for fresh and natural-looking coverage! Available in 21 shades for perfect coverage.

Avon True Color Flawless Liquid Foundation (Regular Price: $12): Full coverage that looks and feels so natural! No need to cake on layer after layer of liquid foundation, Avon True Color Flawless Liquid Foundation creates complete coverage in one smooth layer. The liquid foundation is lightweight and oil free, leaving your skin looking and feeling great. Foundation has SPF 15 for added skin protection. Get flawless full coverage, with a natural glowing look with this liquid foundation! Available in 21 shades to give you a natural, full coverage look ranging from Porcelain to Rich Espresso.

Avon True Color Flawless Mattifying Pressed Powder (Regular Price: $12): Hide flaws and imperfections easily with Avon True Color Flawless Mattifying Pressed Powder. Lightweight powder swipes on for sheer to medium coverage that looks and feels so natural. The foundation has a matte finish that gives your skin a soft glowing look that hides the flaws and lights up your natural beauty! Pressed powder is comfortable to wear all day and gives you a natural soft finish. Available in 10 shades such as Translucent, Medium & Mocha.

Avon True Color Flawless Cream to Powder Foundation (Regular Price: $12): A cream-to-powder foundation that blends effortlessly and feels lightweight. Available in 21 shades or flawless coverage ranging from Porcelain to Light Caramel to Rich Espresso.

Avon True Color Flawless Loose Powder (Regular Price: $12): Super silky, fine textured powder that conceals imperfections and provides a flawless matte finish. Available in 10 shades ranging from Translucent to Medium to Mocha.

Avon True Color Smooth Minerals Powder Foundation (Regular Price:$12): Evens skin tone instantly and over time with every smooth application. Available in 12 shades. Two of the 12 being universal (Transparent Glow & Bronze) that can be used as a highlighter & bronzer.

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Get professional looking, healthy nails in the comfort of your own home.

Avon True Color Multi Benefit BB Nail Enamel (Regular Price: $8): No need for a primer or base coat, this nail enamel does it all while leaving your nail with a luxurious shine with just one coat! Available in Lilac Love, Perfect Pink & Restoring Beige.

Avon True Color Cuticle Conditioner (Regular Price: $8): A cuticle conditioner infused with a concentrated serum of Vitamins C and E.

Avon True Color Pro+ Nail Enamel (Regular Price: $8): Nail color that lasts 12 days. Get professional results at home with a high-shine mani that resists dings, bangs, and nicks. Available with 4 finishes & over 30 shades such as Sheer Light Pink in Sheer finish, Fuschia in Creme finish, Berry Shimmer in Shimmer finish & Night Violet in Sequins.

Avon True Color Base Coat (Regular Price: $8): A protein and keratin infused gel base coat that makes nails feel protected and look healthy.

Avon True Color Top Coat (Regular Price: $8): Boosts shine in seconds! A top coat that prevents nail enamel from yellowing and fading. Formulated with vinyl for a super-glossy shine.

*NEW* Avon True Color Quick Dry Top Coat (Regular Price: $8): Gone are the days of waiting around for your nails to dry. You’ll be out the door in no time! A top coat that dries nail polish in 30 seconds. Now any nail polish can be quick dry.

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Makeup Remover/Setting Spray

Avon True Color Moisturizing Eye Makeup Remover Lotion (Regular Price: $6): Gentle lotion conditions and moisturizes lashes and skin around the delicate eye area with every application.

Avon True Color Makeup Setting Spray (Regular Price: $13):  Keep your gorgeous going! A quick spritz helps set makeup in place! Microfine mist dries quickly to an invisible finish. Helps set your foundation, blush, and eye makeup in place without drying out skin.

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Learn about 2017 Fall/Winter fashion trends at Avon Fashion Guide: Fall/Winter 2017

How to Purchase Avon True Color Makeup

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Like to purchase Avon True Color Makeup?

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satisfaction guaranteeFor over 100 years, customer satisfaction has been a #1 priority at Avon & stand behind every product sold. Avon will gladly give you a full refund with your return within 90 days.

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