In 2003, Avon developed mark. in order to acknowledge & encourage the individuality of many of the young women in our society. The basis of the brand is “social beauty- the idea that women love to be social and want to be beautiful.” (Avon Company, 2016)
This product line is more of an edgier, trendier style that many teens & young women love. Like Avon, mark sells a variety of products that provide women an opportunity to feel beautiful, empowered & confident.
In Campaign 10’2017, mark. changed it’s name to mark. by Avon & updated its look. With the new look & new makeup products, mark. by Avon encourages women to experiment with their looks & “Be Beauty Brave”.
Click Here for the Current Avon Brochure
mark. by Avon Discontinued in 2019
As of Campaign 14 2019, all mark. by Avon products are discontinued. Avon announced that the mark. by Avon product line as well as a variety of other Avon products will be discontinued in 2019 in order to streamline their product line to make room for new collections, make it easier for customers to shop and to help Avon’s top selling products shine.
In 2013, Lucy Hale from Pretty Little Liars on Freeform was named Beauty Brand Ambassador for mark. makeup. She is also the spokesperson for mark.’s campaign against dating & women violence called m.powerment.
“I just want to say that I’m incredibly proud to partner with a brand that
is as passionate about empowering women as I am… It was important to me
to work with a brand that is truly about beauty on the inside and the
In 2015, celebrity make up artist Kelsey Deenihan joined the mark. team. She is one of Hollywood stars’ go to make up artist, has worked on television shows like The View, E! News, The Academy Awards, MADTV & many more along with working on music videos for Britney Spears & Lady Gaga.
To see Kelsey Deenihan top picks from mark. click here.
To learn more about Kelsey Deenihan & who she has worked with check out her website www.kdeenihan.com/.