Tips on Creating a Successful Blog for Your Avon Business
One of the many benefits in being an Avon Representative is our free e-Store. This allows us to not only offer another way for our customers to shop, it also offers us a way to create a customer base outside our local area- being able to service customers we otherwise wouldn’t come across. That is why marketing your Avon business online is essential. Blogging can be a fun marketing tool, if done correctly, that can help grow your online business.
Benefits of Having a Blog for your Avon Online Business
Here are some of the benefits in having a blog as a marketing tool for your Avon business.
- It is an inexpensive way to market your business. With blog platforms like WordPress & Blogger, you can create your own professional looking, easy to use blog without spending a dime. This is a great marketing tool if you are just starting out or need to stick to a strict budget. If you prefer, you can create your own domain on either of these blogging platforms for a small fee.
- Each time you post a page on your blog, you are increasing your opportunity to show up in search engines. Your blog will more likely get attention from search engines more quickly and the higher up you are on search engines lists, the more traffic you will see on your blog & online store.
- You are able to let people know about your Avon business & be able to learn about you & your business. All customers want to know who they are doing business with & they want someone that is qualified. Writing blogs such as product reviews, tutorials and guides can have you accomplish this.
Tips on Creating a Successful Blog
Your blog should be relevant to your Avon business. The main reason for creating a blog is to market your e-Store to grow your online sales. If you do not have blogs relevant to your business, then why would customers take a step further & go to your e-Store?
Create a blog that is an extension of who you are as an Avon Representative. As I stated before, customers want to know who they are doing business with, even online. In creating a blog that reflects your personality, customers will feel more of a connection. Also, it makes writing easier by just being yourself. Don’t be afraid to let your personality shine through.
Make sure to have relevant links to your e-Store in every blog. One of the great things about blogging is that you can create links within the blog text itself. In doing this, it creates an easy way for customers to click to where you want them to go. For example, if you are doing a product review, you should have links in your blog text that will bring the customer directly to the product at your e-Store. This will give the customer a quick and easy way to the product where they can order it.
Consistency is the key to a successful blog. Creating a blog schedule & blog format is one of the most important things you need. Whether you post only once a week or seven times a week, as long as it is something you can continue to do. Having a routine allows your followers & customers know what to expect & when to expect it. Creating a format for your blog helps your customer know where to find what they are looking for. Also make sure to use headlines, bold or italics. They break up your blog which makes it easier to read.
Make sure to create blogs that will meet your readers needs. You want to make sure you have a balance. You don’t want to have a blog that just pushes consumers to purchase Avon products. You should do more of an approach that lets consumers know why a specific product would meet their needs. People don’t buy something unless they have a use for it. Help them see what that use can be or why they should choose Avon over another brand of the same product. This is also a great way to create blogs you are passionate about like beauty tips, what are the latest trends or whatever else you enjoy.
Share your blogs on all of your social media. You want to share your new blog to as many people as possible. Since you are looking to grow your online business, you obviously want to make sure you advertise your blog & business online.
Provide opportunities for your readers to connect with you & your blog. Create giveaways, opportunities for commenting on your blog or even working with another business that blends together. Even though your customer is doing their shopping online, they still want a personable experience & not feel like they are just dealing with a robot.
Have fun with it! When you are enjoying being a blogger, it will show through on your blog website. Just like when you are in person, if you show enthusiasm and enjoyment, customers will flock to you.
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