How to Use Avon Brochures to Grow Your Sales
Whether you are a new representative or a veteran, the biggest question we all ask is:
How can I get the most out of my Avon brochures?
It is a known fact that your brochure is a major component of your business- They are your store. If you do not have brochures to hand out, you will unlikely receive orders from your customers & even more unlikely be able to grow your customer base. Just like any business, if you do not have a place for customers to go to, then you won’t have a business.
Selling Avon Online & Using Brochures
I know a lot more representatives are starting to grow their Avon business online and you may think that brochures are not needed. However, they still play a vital role to your business.
Some customers prefer having a brochure they can touch. That means an Avon brochure will need to be delivered to them on a regular basis. Also, remember, having brochures to hand out to people you meet or to put in your local businesses will only help you to grow your customer base, even if you are growing your business online.
Keep in mind, having an online business may take longer to grow, so you may need to still have face to face sales for a period of time.
Do you really want to miss out on a chance of earning more money?
Make Sure to Have Professional Looking Brochures
Before you do anything, it is very important to provide a professional looking Avon brochures– EVERY TIME.
One way Avon tries & helps us with our business is by providing us an opportunity to purchase brochures ahead of time. By purchasing brochures ahead of time, you can prepare them so they will be all set & ready to go once that specific campaign comes up. In doing so, it will help you better serve your customers and you will be able to know about new products and sales your customers will love. Between the What’s New & having brochures ahead of time, you can be prepared and ensure you have everything you need to make the most each campaign. Trust me, I have learned from experience. Having the brochures ahead of time minimizes A LOT of stress & it guarantees you a full campaign to get customer orders.
You can order Avon brochures on youravon.com with your customer orders. It will give you the option to add them to your order when you are about to submit your order or you can add them in the item entry form. You can also use a mailing system like Campaign Mailer to purchase & ship brochures across the U.S.
TIP: If for some reason you do not have customer orders to submit, you should still order brochures. You can call customer service & pay for the brochures over the phone & have them shipped to you for FREE.
Label All of Your Brochures
When you are prepping your brochures to hand out make sure ALL of them include your name, ways for them to contact you and your e-Store site. Not only will this ensure your customers know how to shop with you, but you never know if your customers will know someone who may want to contact you. Your customer can share their brochure & you can be contacted out of the blue with a new customer. (See below about how to encourage referrals)
Include Sample(s) With Your Brochures
Everyone loves to receive free samples! Samples are a great way for your customers to try new products, especially new products. Now don’t think you need to put a whole bunch.
I always place a sample in my brochures of *NEW* Avon procducts. For my brochures that I hand out to my customers I put 1 sample in of a new product. This gives my customers an opportunity to try the new product even if it is one they may never have even bothered with for free. This is a great way to get customers to change the products they use to Avon products.
For brochures that I use to hand out to potential customers or new customers, I put 2 samples (1 skin care & 1 fragrance). These samples are normally popular products that Avon sells or ones that are on sale that campaign. Though, I do have to admit, sometimes they can be just samples that I just have an over abundance of. By providing a skin care & fragrance, it gives people a chance to try out 1-2 products so they can experience the quality & fall in love with Avon.
TIP: Make sure to get people’s contact info when you are handing out brochures so you can follow up with them once your order is due. Yes, Avon samples are an inexpensive way to share the products, however, they do still cost money. Following up is key in any direct sales business. People get busy or forget, so having that contact info to remind them, can get you more customers & orders.
You can order samples through youravon.com with your order. You will find “Order Samples” in the item entry form.
TIP: Take advantage of the sample bundles you find in your What’s New. This will help you save money & be able to have a variety of samples on hand for you to use however you see fit.
Include Flyers With Your Brochures
For my current campaigns I include with my brochures a campaign update flyer that includes the campaign due date, information about sales & new products that my customers may enjoy, payment types I accept & how they can place an order. I also use this flyer to update my customers of any policy changes or promotional offers I may be offering such as a Refer-A-Friend Promotion or my “Holiday Basket Raffle”. This is a great way to let your customers know what they will find in their current brochure plus, if they lose the brochure & have the customer update, they can still take advantage of the sales & know how to contact me.
For my older brochures that I toss, I include a flyer that explains why there is a brochure on their doorstep (my version of tossing is walking through a neighborhood with my kids & dropping off brochures at their doorstep). On the flyer it has info for them to contact me for a current brochure with my my e-Store link along with how they can join Avon to earn extra money. It’s something short & sweet & let’s people know why they received an Avon brochure.
If you are participating in the Avon Advanced Leadership, then you definitely need to let people know you are looking to grow your Avon team in all of your brochures (current and old). I include a recruiting flyer that goes into more detail about the benefits of becoming an Avon Representative. My favorite flyer to use is “7 Reasons Why You Want to Join Avon”. You can also put a label on the front of your brochure that has the website for them to enroll with your reference code.
The best way to keep your business running smoothly is coming up with a campaign routine. First thing you need to know is your order due date. You can find a copy of your mailplan schedule in your Campaign Tools tab on youravon.com under Campaign Selling Calendars. Once you know what day your due date falls on, you can then plan out a routine for your campaigns. My advice is to split up your campaign into 2- Week 1 & Week 2.
My main focus the 1st week is getting all of my current campaign brochures into as many people’s hands as possible. Wednesdays & Fridays I use as my day to deliver brochures and orders because those are my errand days. I try my best to kill two birds with one stone between my Avon business & my home responsibilities.
My 2nd week is all about follow up & planning for next campaign. I do continue to share my brochures where ever I go, however, my main focus is making sure those who received my brochures the previous week have what they need to place their order whether it be questions about a sale or product, wanting a sample or recommendations that will best fit them. I also make sure that I have everything I need for a smooth transition between campaigns.
For me, this routine is what works best for me. It gives me wiggle room for just in case but it allows me to focus on specific tasks for each week.
I have learned that having a routine not only as an Avon Representative but also being a mom, it minimizes stress & keeps everything running smoothly for everyone. No matter if you are working on your Avon business full time or part time, having a routine is key to your success.
To learn how to create a campaign routine, check out Creating a Campaign Routine for Your Avon Business.
Handing Out Avon Brochures
TIP: One of the benefits of the Avon brochure is that the prices are valid for 3 campaigns. For example, customers can order out of Campaign 21 brochures for campaign 21, 22 and 23. This helps representatives be able to stretch out the use of their brochures & an opportunity to give their customers the best price possible.
Have a Referral or Avon Helper Program:
Word of mouth is an amazing advertisement opportunity for any business. People are more likely to believe a friend or family member about your business then any other form of advertisement. So, why not encourage it!
- Referral Program: Reward your customer for referring a new customer who places an order. As a new representative especially, I would recommend that you establish that the new customer must place at least a $25 order or orders a number of times. Once that is achieved, you can then reward your referring customer. You can give them a discount off their next order, a free product or even a coupon they can use in a future order.
- Avon Helper: This is a great way for representatives to grow their customer base & sales. Ask friends & family if they would be interested in helping you grow your business as an Avon Helper. As an Avon Helper, you will reward them with a discount on their order or give them a certain dollar amount of free products based on the total orders they give you. All they have to do is these 3 things:
- Share the brochures you provide them to friends, coworkers and family.
- Collect the orders & payments
- Deliver the orders
These two programs are great ways to increase your customer base. I do both. Thanks to them, I gained a lot of regular customers that I may not have reached in another way. They both continually help me grow my sales totals on a regular basis.
TIP: Make sure you reward those who help you grow your business, even if you do not have these programs. If you have a customer who has given you multiple referrals or brings a large amount of other customer orders in a short period of time, let them know how much you appreciate them by giving them a discount, coupon, gift certificate or free product. By showing your appreciation, they will more likely continue helping you out.
Where to Leave Brochures:
There are a million places you can leave an Avon brochure. You would be shocked in how many of these places you go on a regular basis. Here are some examples:
- Doctor’s offices waiting rooms
- Post Office
- Coffee Shop
- Hair/Nail Salon
- Shopping Carts
- Local Park
- Your car windshield while parked
- Pool Hall/Bar
- Public Restroom Stall
- College Campuses
- Real Estate Offices
If you use places that are all ready a part of your regular routine, it will be much easier for you to be able to update the brochures.
I have recently moved into a new neighborhood so I have been using all of my old brochures to let my new neighborhood know that there is an Avon representative in their neighborhood now.
Even if you have not moved, tossing in neighborhoods not only around you but also outside of your own allows you to grow your customer range and reach more people.
Do remember, that you still need to ensure your brochures look professional and that you respect your local law. Always keep in mind that you want to be respectful of people’s property when tossing. This is your first impression.
To learn more about tossing, top Avon representative & Senior Executive Unit Leader Molly Stone Bibb:
Having an Avon Yard Sale
Hosting an Avon Yard Sale is a great way for people to learn about your Avon business face to face. I know in my area people love tag sales and yard sales.
All you have to do is post a sign at the end of the streets from the main road leading them to your home or if you live on a well traveled street like I do, just place a sign in your front yard. Just set up a table or two to demonstrate what you have to offer with your Avon business with flyers, samples and if you have them, products to sell on the spot.
Have a basket of Avon brochures that you can hand out to customers or for them to go through so they can see what Avon products are offered. You can also offer a discount for those who place an order on the spot if you do not have products on hand or the products the customer is looking for.
TIP: Use survey forms for leads to fill out. To encourage them to fill it out, have a simple raffle. As I’ve said before, who doesn’t like free Avon. In doing this, you will grow your customer base or your team. Click Here for a copy of the Survey Forms I use.
There is so much you can do with your Avon brochures, current & old. Don’t hold back! Like with any business, what may work for one representative may not work for another. Also, what may work at one point may not work at another. So stay consistent in one thing- Get those brochures in people’s hands!
To learn how to purchase Avon brochures, check out How to Purchase Avon Brochures
If you have any ideas on how you use your Avon brochures or have any questions/comments about what is mentioned in this blog, please comment below.
How to Join Avon
At that time you will be able to choose from 3 starter kits starting at $25. Each kit will have everything you need to start your very own Avon business including brochures, full size products, samples, recruiting information & more. You can learn how to use your chosen starter kit to start a successful Avon business at 2017 Avon Starter Kit Tips.
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